The journal

Things worth
knowing, written down.

What we have learned building sites, ads and automation for small businesses — written to be useful whether or not you ever hire us.

Cover illustration for 5 Signs Your Website Is Quietly Costing You Customers Website growth · 8 min

5 Signs Your Website Is Quietly Costing You Customers

Most small business websites do not fail loudly — they leak. Here are the five leaks we see most often, what each one costs in real bookings, and the fix.

Read the piece →
Website growth · 7 min

How Much Does a Small Business Website Cost in the UK? (2026)

Most UK small businesses pay £3,000–£6,000 for a professionally built website, plus £500–£2,000 a year to keep it running. Here is what drives the price, and what quotes leave out.

Read the piece →
Cover illustration for How Much Does a Video Ad Really Cost in 2026? Digital marketing · 9 min

How Much Does a Video Ad Really Cost in 2026?

Agencies quote $2,000–$8,000 for a single 30-second commercial. Here is exactly where that money goes, why the price is structural, and what changed.

Read the piece →
Cover illustration for Digital Marketing for Small Business in 2026 Digital marketing · 10 min

Digital Marketing for Small Business in 2026

Most small business marketing advice is written for companies with a marketing department. Here is what actually moves the needle when the marketing department is you.

Read the piece →
Cover illustration for The AI Marketing Playbook: What Actually Moves Revenue AI marketing · 9 min

The AI Marketing Playbook: What Actually Moves Revenue

Every tool now has AI in the name. Very little of it changes a business's numbers. Here is the short list of what genuinely does, and where the failures come from.

Read the piece →
Cover illustration for Growth Is a Systems Problem, Not an Effort Problem Business growth · 8 min

Growth Is a Systems Problem, Not an Effort Problem

Most businesses plateau at the limit of what the owner can personally hold in their head. The way past it is not working harder — it is turning decisions into systems.

Read the piece →
Cover illustration for Building a Business That Does Not Consume You Lifestyle growth · 7 min

Building a Business That Does Not Consume You

Ambition is not the problem. The problem is a business designed so that every good outcome costs you more of your life. Here is how to design one that does not.

Read the piece →
Cover illustration for Time Management for People Who Own the Problem Time management · 8 min

Time Management for People Who Own the Problem

Standard productivity advice assumes someone else sets your priorities. When you own the business, the hard part is not doing the work — it is choosing it.

Read the piece →
From reading to doing

See your own ad
before you decide.

Twenty seconds · no account

Your ad, written now

Type your business name and trade. Read the hook, four shots, voiceover and end card we would shoot.

Write my ad concept
48 hours · free

A real render or homepage

Directed and rendered by the studio for your business. One per account, no card.

Request a free sample