What are UTM parameters?
Tags added to the end of a link (utm_source, utm_medium, utm_campaign and optionally utm_term and utm_content) that tell analytics tools where a visitor came from, so you can see which ad, email or post brought them.
Marketing & SEO · three free runs, no sign-up
UTM campaign builder
Build correctly tagged campaign links, keep a running list, and export the lot to CSV for your tracking sheet.
Nothing leaves your device. This tool runs entirely in your
browser — no upload, no queue, no copy of your file on a server. Works offline too.
How it works
How to build UTM tracking links
- Enter the destination. Paste the page URL and fill in source, medium and campaign (term and content are optional).
- Copy the link. Copy the correctly encoded link; each one is added to a running list.
- Export. Export the list to CSV for your tracking sheet.
Questions
Are UTM links safe to use in ads?
Yes. They do not change the page; they only add labels your analytics read. Keep the values lowercase and consistent so reports group them properly.
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